• Crisis Roadmapping & Recovery


    We are a team of "wartime" CEOs, CFOs, COOs, CMOs, and communications and strategy executives with decades of experience leading companies through crises. We will work with you and your executive team to get through this unprecedented but beatable crisis and will create a 1-9 month roadmap for weathering this storm. We will be then assist with the execution of our roadmaps with our Outsourced Chief of Staff service. Our team will meet with you on a weekly basis to adjust our assumptions and update the plans with real-time actual information and will assist with any further issues that may arise as well as help with executing the plan.


    We will customize a plan depending on your current team's needs and bandwidth.


    The Deep Dive

    Our team will conduct an initial audit to create a "whole of business" analysis of where this crisis has left your company and what was on your roadmap for Q2, Q3, and Q4 of 2020.


    Holistic Finance

    We will then do a contribution margin break down of your current sales channels and will recalibrate a 3-9 month financial plan including short term financing, renegotiation of AP, and zero-base budgeting.


    Crisis Recovery Roadmap

    We'll then create an operational roadmap for you and your team to weather the storm which will include product differentiation, SKU rationalization, vendor replacements, cost cutting, and organizational restructuring.


    Implementation & Accountability Assistance

    Our team will work with you on a weekly basis throughout the duration of the crisis to update the roadmap in real time to adjust all assumptions and projections with actuals and will amend the forward looking plan accordingly.


    During a crisis, it is never business as usual. Our team of communications and marketing executives will devise a plan to ensure that you are able to protect market share while being mindful of cost cutting exercises.

    Brand & Business Strategy

    • Protect market share, brand equity, and business operations
    • Adapt strategic approach to product, packaging, messaging, and distribution to the current market reality and consumer mindset
    • Maintain customer acquisition and retention


    • Adapt the internal and external brand narrative and the content platform architecture
    • Define brand guardrails, social media playbook, and key channels for long-term crisis communication

    Marketing Actions

    • Adjust the existing marketing programs to maintain competitiveness during crisis

    • Define appropriate brand behaviors

    • Guide the execution

    All Posts