We conduct market research, competitive analysis, and focus groups to flesh out your idea and determine whether it is a viable solution to a big enough problem. We will then research manufacturers to understand the process and determine whether you can create your product for a reasonable cost.

We will then create the launch budget for the project, 2-year financials, including ricing strategy and revenue projections to determine whether the project can be self-funded or if it will require outside funding.

If outside funding is needed, we will work with you to secure the funding, including the creation of all investor materials, a target list of investors, and will accompany you on all pitches.

Once you have the funding in place, we will manage all aspects of production including hiring the launch team and vendors, setting up ops & financial infrastructure, overseeing the initial production run, and collaborating on branding (through our partner creative agency).

We will work with you on all components of your go-to-market plan and will connect you with our trusted network of vendors for performance marketing, PR, content creation, and social media management and will ensure that the project stays on budget and schedule.